Television: Positive Or The Bad Influence On It Has Been Believed That.
Cause and effect essay; Cause/effect organization might be used for answering typical test questions: However, these do not prevent our eyes from getting tired if we keep watching TV for a long time Another effect is obesity.
Perhaps the one word that summarizes this kind of a media control is propaganda. Many would appropriate some negative connotations with this word, ala George Orwell's 'big brother is watching. The United States government has been using media in order to change and control the views of the public ever since the Second World War. When the primary concerns of all the politicians and generals of the United States during World War II were directed towards winning the war, the immediate government at home was lobbying to portray certain elements on the local television and media in order to win a different battle, the war in the entertainment realm (Culbert1983, 173; Barkin1984, 119). Many movies and animated movies were made during that time whose subject matter was the war. There were many major cartoon studios in America that used to work on contractual basis for the military. The famous Warner Bros. had productions that were especially wrought for the Navy - which starred a character named Hook, and MGM had Bertie the Bomber. But the one cartoon that got the most critical of acclaim was military cartoon series that starred U.S. Army's Private Snafu. The name 'Snafu' is actually an acronym that when decoded reads: 'Situation Normal - All Fouled Up'. Many believe that the word 'Fouled' actually represents the variation on the four-lettered 'F' word. Snafu also has two brothers: Tarfu ('Things Are Really 'Fouled' Up') and Fubar ('Fouled Up Beyond All Recovery'). Theodor Geisel (who later became famous as Dr. Seuss) created Private Snafu and Phil Eastman and these people wanted to personify him as having certain very counterproductive behavior. This was done so that the people in the army would know exactly what it was that they should not ever do (Dow).
People children often find themselves sitting in front of the television screen for a longer period of time than before and this has evolved immensely over the past few years.
My 5 year old watches too much cartoons on TV. I have tried to control it but he never listens to me. I will have to be more strict now after reading this essay. Watching for an hour or two is okay, but more than that is not good at all, specially for young kids.
In this article, “The Trouble with Television,” by the author Marie Winn, mentions that addiction of television is negative effects on children and families.
The problem with this is that in school children are called upon to speak, to listen, to work some problems, or read, and none of these tasks contain the 'dual stimula'; that children expect from television.
'Television also conditions a child to dual stimui: sound and images.';(Neural Activity and the Growth of the Brain) The constant and rapidly changing sound and images can condition a child to expect the level of televisions in other situations.
During this time that your children are not watching television there is many enjoyable activities that your children will find fun and that are educational as well, see appendix.
Television has now become an important part of our daily lives and if you are a kid, it’s going to be very hard for you to stop watching it. TV has many advantages and many parents also use TV as a substitute baby sitter to keep their loved ones busy watching their favorite cartoons or TV shows. A common question arises in minds of many people and that is what positive and negative impact of TV has and how watching TV affects your child.
This post is based on a talk from the The Summit brings together the world’s foremost brand marketers, social strategists, media planners, and social business thinkers, like Deb Roy, to discuss the future of social marketing. To learn more about attending the Bazaarvoice Summit
Social media offers marketers more than just another channel from which to share information. Thanks to social, consumers are more vocal about TV, products, and brands than ever. Social TV is just one ways that consumers are changing the marketplace. Social media offers brands and retailers a 24/7 focus group that includes thousands of willing participants. The user-generated content consumers share on social media offers marketers valuable insights that can drive Building campaigns that work with this behavior will lead to more successful implementations of paid and earned media.
What happened when we look at all of this social data at-scale? According to Roy, Social TV offers marketers the opportunity to understand consumer sentiment at a very large scale. One example Roy then discussed was what he referred to as “the most influential Super Bowl Ad on Twitter.” During the 2013 Super Bowl, Dodge ran an ad called featuring a sentimental message about Dodge trucks. By drilling into the data behind this ad’s social activity, marketers were able to understand valuable insights about the people discussing the commercial. Thanks to Big Data, marketers were able to learn that this ad specifically was popular among politically active fans of country music who talk about retirement and shop at Walmart. Those are very specific and actionable insights for Dodge marketers. Consider the impact of applying this system to every broadcast of this particular advertisement, not just during the Super Bowl. Or what if we apply this concept to every television advertisement that appears? The insights that social media offer marketers are limitless.
During his talk, Professor Roy described this new form of media as a rebirth of the TV conversation. Television programs were traditionally a siloed experience. But with the advent of social media, we are seeing a re-socialization of TV. TV is driving conversation and behavior, that behavior is effecting how people decide what to watch, buy, eat, etc. This relates to marketers because traditional paid media on television is now carrying over and driving the conversations on social media. An example Roy discussed in his talk was the Sun Drop brand. Last year the soda brand ran a on music themed television networks: Fuse, MTV, BET, etc. Because the ad was themed appropriately for the networks, the video received a lot of social shares among viewers. The social activity that reverberated from the ad was arguably more beneficial than the viewers who actually saw the live ad. This intersection of paid and earner media is the reason social TV will be so powerful in the coming years.