Logos: The Greek word logos is the basis for the English word logic. Logos is a broader idea than formal logic--the highly sybolic and mathematical logic that you might study in a philosophy course. Logos refers to any attempt to appeal to the intellect, the general meaning of "logical argument." Everyday arguments rely heavily on ethos and pathos, but academic arguments rely more on logos. These arguments engage readers or observers by appealing to reason, logic, and data.
This video deepens students understanding of the concepts of pathos, logos, and ethos with visual examples. The video explains how the television, print, and online advertisements utilize the three rhetorical strategies. The narration in the commercial further explains their use in each advertisement.
discuss how you plan to use the terms ethos, pathos, or logos within your critical evaluation essay. Which of these three types of support does your chosen author employ? Choose one specific example of this support, and explain how it was effective in the essay’s argument. Cite this example correctly using MLA style documentation. Please note that this particular section of the discussion forum may be taken directly from your critical evaluation essay.
Finally, consider the following. During this section of the course you evaluated an essay. How can this sort of critical evaluation of another author’s work be used in future courses
Whenever you read an argument you should ask yourself: Is this persuasive? And if so, to whom? How is it trying to persuade readers? Does the author use rhetorical appeal to effectively make their case? There are several distinct ways to appeal to an audience. You can make a rhetorical appeal by trying to manipulate someone's emotions (pathos), convincing someone you are a credible, honest, and ethical source (ethos), or by offering original data or convincing evidence (logos). These appeals are intrinsic to all arguments or assertions, and often times you will discover that an effective source text uses a little bit of all of them.
Aristotle believed that the art of persuasion required the understanding of the three basic ways to influence your audience: Ethos, Logos, and Pathos. Knowing these three tactics will allow any speaker to appeal to his audience’s sense of authority, logic or their emotions.
85 Ethos, Pathos, and Logos Ethos, pathos, and logos are three main types of evidence used in argument papers.
Using multiple types of evidence improves your argument.
Relying on all three allows the speaker to drum up an audience by playing on their emotions (Pathos), providing support to show why they should be believed when presenting a way to address the problem (Ethos), and then clearly laying out a strategy and how it benefits the audience (Logos).
I would like you to examine these similar yet very different organizations for their use of Rhetorical Appeal and Situation. How effective are these websites? Who is the intended audience? What are their primary purposes? Which Rhetorical Appeals do these websites use to engage their audience?
I would like you to pay close attention to which sites use all strategies (ethos, pathos, logos) and those that employ one or two but not all three.
For Ethos, ask yourselves: Is the author establishing their moral position? If so, what is that position? Is this position effective for all audiences or just a few? Is the text challenging your credibility? In other words, is your credibility called into question if you were to disagree with their argument?
For Pathos, ask yourselves: Is the text attempting to elicit an emotional response? Which one? Is the emotional argument effective?
For logos, ask yourselves: Is there any factual data included in their information? If so, what? Do they employ rational arguments instead of trying to elicit emotional or moral reactions?
I have done my best to represent the best and worst of differing political viewpoints (e.g. I have included websites that I feel are more effective and less effective for both liberals and conservatives), and my intention is not to persuade your political opinion. We are not here to discuss our own political opinions. Instead, we should focus on the opinions and assertions represented in the texts and how effective or successful the author is.
Storytellers tend to be masters of Pathos-style persuasion because the connection can be made to a character, removing most prejudice associated with the storyteller themselves. Stories allow the teller to weave a narrative that combines the familiarity of the audience using their own morals (an Ethos appeal) with a logical story progression and outcome (Logos).
Ethos: Appeal to Authority Ethos is evidence that shows the character and trustworthiness of the author.
You believe the author because...
She is an expert in the field.
She has personal experience in her topic.
She has credentials.
Logos is the appeal to the audience’s sense of logic and relies on reasoning to persuade people. Aristotle was especially intrigued by Logos because of how well logic can be used to arrive at claims that are counterintuitive or even antithetical to the original purpose.
Logos: Appeal to Logic, Reasoning, and Evidence Logos is evidence that persuades you using numbers, facts, and logic.
You believe the author because...
She has statistics to back her up.
You follow her line of reasoning.
Her logic is solid.
She makes sense.